Are you struggling to attract potential customers to your website? Before you hire actors in animated costumes let’s look at the key driver behind boosting traffic to your website:
Creating attractive and engaging content!
And, yes, it’s easier said than done.
The good news is that there are plenty of apps available that can help you create content that will catch your audience’s attention.
Today, I am sharing the benefits of UberSuggest and other apps that can help you optimise your content for search engines, create eye-catching headlines, engaging visuals and much more.
What Is Ubersuggest And How Does It Work?
UberSuggest is a free keyword research tool that allows you to find the most relevant and profitable keywords to target for your content. Developed by the amazing digi-guru Neil Patel, UberSuggest provides you with valuable insights into your competitors’ keyword strategies, backlinks and content performance.
Why bother with keywords?
Keyword Research Made Easy
Keyword research is essential for creating content that will attract your target audience. With UberSuggest, you can easily find the best keywords to target for your content. Simply enter your primary keyword or domain and UberSuggest will provide you with a list of related keywords, along with their search volume, competition and potential CPC. This information will help you choose the most relevant and profitable keywords to target for your content.
Optimised Content For Search Engines
Once you have found the best keywords to target for your content, you can use UberSuggest to optimise your content for search engines. The tool provides you with valuable insights into your competitors’ content, including their top-performing pages, backlinks and social media shares. You can use this information to create content that is more engaging and valuable than your competitors’ content, which will help you rank higher in search engines.
Right, UberSuggest is in the toolbox. Let’s keep adding tools!
CoSchedule's Headline Analyser & Great Headlines
People get “rubber necks” when driving past an accident, right? Why? Because it’s different and eye-catching. Your headlines need to catch your audience’s attention. CoSchedule’s Headline Analyser is a fabulous free tool that allows you to create catchy, effective headlines.
Simply enter your headline and the tool will provide you with a score based on its overall quality, structure, grammar and readability. The tool also provides you with suggestions for improving your headline, such as adding emotional or power words.
To help you see the impact, I put my draft headline for this article into CoSchedule. This was the original draft:
- UberSuggest & Other Apps That Can Make Your Content Attractive to Potential Customers
After I ran it through Coschedule’s Headline Analyser, I kept on tweaking and resubmitting until I achieved a healthy balance between attractiveness and SEO power. This was the result:
- Want To Engage More Customers? Grow Faster With UberSuggest & Other Apps
Analyse Competitors' Content With Buzzsumo
Buzzsumo is a tool that I use to spy on my competitors’ content and see how well it’s performing. Use Buzzsumo to see which topics are trending and getting the most shares, backlinks and engagement on social media.
This is super useful because it helps me create content that is even better and more valuable than my competitors’. Plus, it’s fun to see what everyone else is up to! So if you’re looking to step up your content game, Buzzsumo is definitely worth checking out.
Create Engaging Visuals With Canva
Have you heard about Canva? It’s my go-to tool for creating awesome visuals for my content.
You don’t need to be a graphic designer to use it, and it’s free! With Canva, you can make amazing infographics, images, and videos that will really catch your audience’s eye.
Plus, studies show that visual content is way more memorable than text-based content, so it’s a great way to stand out from the competition. Give it a try and see for yourself – It’s SUPER easy!
Better Readability With Hemingway Editor
Editor is a web-based app that helps you analyse your writing and make it more reader-friendly. The app highlights lengthy and complex sentences, unnecessary adverbs, and passive voice usage in your text. Hemingway Editor also provides you with a readability score and suggestions for improving your writing.
By using Hemingway Editor, you can ensure that your content is easy to read and understand. This will keep your readers engaged and more likely to stick around to read your entire piece. Additionally, content that is easy to read and understand is more likely to be shared on social media, helping you reach even more potential customers.
Better Grammar & Spelling With Grammarly
Grammar and spelling errors can detract from the quality of your content and make it less appealing to potential customers. Luckily, there are apps like Grammarly that can help you identify and correct errors in your writing.
Grammarly is a web-based app that checks your writing for grammar, spelling, and punctuation errors. The app also provides suggestions for improving your writing, such as using more concise language or changing the structure of your sentences.
By using Grammarly, you can ensure that your content is free of errors and easy to read. This will help you present a professional image to potential customers and increase the chances that they will engage with your content.
Monitor Website Traffic With Google Analytics
It’s essential to track your website’s traffic to understand how your content is performing and where your visitors are coming from. Google Analytics is the ‘big daddy’ when it comes to this department. It will monitor your website’s traffic and give you valuable insights into what your visitors are doing. It’s like a store’s CCTV but with a much wider reach.
With Google Analytics, you can track metrics such as page views, bounce rates, and time spent on the page. You can also see where your visitors are coming from, which pages they are visiting most frequently and which keywords are driving traffic to your site.
By using Google Analytics, you can gain a deeper understanding of your audience and create content that is relatable to them.
You can also use the data to make smarter, live decisions about your marketing strategy and send your website performance soaring.
The Final Word On It
In conclusion, using apps like UberSuggest, CoSchedule’s Headline Analyser, Buzzsumo, Canva, Hootsuite, Hemingway Editor, Grammarly and Google Analytics can take your content from “blah” to “wow” in no time. With these tools at your fingertips, you’ll be able to create content that engages your audience, attracts potential customers and keeps them coming back for more.
And if you’re worried that all of this sounds like too much work, don’t worry – I’ve got you covered. After all, as small business owners and entrepreneurs, we’re all about finding ways to work smarter, not harder. So go ahead and give these apps a try. Who knows? You might just find that creating eye-catching content can be a fun and creative process.
So what are you waiting for? Get out there, start experimenting, and see what works for you. Because when it comes to creating great content, there’s no one-size-fits-all approach. But with the right tools and a bit of creativity, you can take your content from “meh” to “marvellous” in no time.