The Top Website Design Trends for Small Businesses in 2023

As a small business owner, you know that having an online presence is crucial in today’s digital world. Your website is often the first point of contact for potential customers and like the traditional shop front or office building facade, it’s important to make a great first impression. 

With the ever-changing landscape of web design, keeping up with the latest trends can be challenging. As a small business owner, your primary focus needs to be on running the business, so we’re here to lighten your load with this article. Today. we take a look at the top web design trends for that are important for small businesses in 2023.

3D Visuals

One of the top web design trends for small businesses in 2023 is the use of 3D visuals. 3D elements can add depth and dimension to your website, making it more engaging and interactive for users. 

Whether it’s a 3D product model or a 3D animation, incorporating this trend into your website design can help you stand out from the competition in an, otherwise, dense and busy marketplace.

Dark Mode

Dark mode has been a popular trend for a few years now and it’s going nowhere soon. This feature allows users to switch their screens to a dark background with light text, which can be easier on the eyes, especially in low-light environments. 

Incorporating dark mode into your website design can create a modern, sleek look that is both visually appealing and functional while showing that you are thinking about your client’s needs.


Minimalism has been a popular web design trend for several years and it’s going to continue through 2023. This approach involves using simple, clean design elements with plenty of white space to create a visually appealing and easy-to-navigate website. 

Minimalist design is particularly effective for small businesses, as it can help you showcase your products or services without overwhelming users with too much information.

You clients or visitors also don’t have lots of time to wade through a busy page. Clarity and simplicity are your friend.

Custom Illustrations

Using custom illustrations in your website design can help you create a unique brand identity and stand out from the competition. Whether it’s hand-drawn or digital, custom illustrations can add a personal touch to your website and make it more memorable for users. 

This trend is particularly effective for small businesses that want to create a fun, approachable brand image while showing off your uniqueness. 


Micro-interactions are small, subtle animations or visual cues that provide feedback to users. They can be as simple as a button changing colour when hovered over or a loading animation.

Incorporating micro-interactions into your website design can create a more engaging and interactive experience for users, making it more likely that they will stick around and explore your site further.

Note: Don’t forget about trend 3 though: Minimalism. 


As consumers become more environmentally conscious, incorporating sustainability into your website design can be a powerful way to connect with your audience. 

This trend involves using eco-friendly design elements, such as recycled materials or renewable energy, to create a more sustainable website. Not only is this good for the planet, but it can also help you attract and retain customers who value sustainability.

This might be the hardest trend to understand in this context but is one of the most important ethically so we are adding a bit of extra focus on this one by going into some detail for you using examples:

  • Web hosting – Use eco-friendly web hosting by choosing a web hosting provider that uses renewable energy sources or has a carbon offset program.
  • Minimize the environmental impact – Optimize your website’s performance by reducing file sizes, using efficient code and implementing caching to minimize server requests. This reduces the amount of energy needed to host your website.
  • Highlight sustainability initiatives – Showcase your company’s sustainability efforts on your website. This can include your recycling and waste reduction programs, energy-efficient practices, use of sustainable materials and any certifications or awards you have received.
  • Use sustainable design elements – Choose design elements that reflect your company’s commitment to sustainability. This can include using natural colour schemes, incorporating natural elements and using sustainable typography, for example, choosing sustainable fonts and typefaces that are designed with environmental considerations in mind & minimizing paper waste by using efficient layouts and design choices and considering the entire lifecycle of a design project from inception to disposal.


Accessibility has always been important in web design, but it’s becoming even more crucial in 2023. With more people accessing the internet on mobile devices and with disabilities, it’s essential to make sure your website is accessible to everyone. This means incorporating features such as alt text for images, keyboard navigation and proper colour contrast.

Voice Search

Voice search has been on the rise for several years and it’s expected to become even more popular in 2023. Incorporating voice search into your website design can make it easier for users to find what they’re looking for and provide a more seamless user experience. 

This trend involves optimising your website for voice search by using natural language and incorporating structured data markup to help search engines understand your content.

Emphasis on Speed

In 2023, speed will continue to be a critical factor in web design. Users expect websites to load quickly and if your site is slow, they’re more likely to leave and look elsewhere. Millions of users are not in high speed bandwidth locations so you need to design with that in mind.

To improve your website’s speed, you can optimize images, use a content delivery network (CDN) and minimize the use of plugins and third-party scripts.

Scrolling Interactions

Scrolling interactions involve using animations or other visual effects as users scroll through your website. 

This trend can create a more dynamic and engaging experience for users, as they explore your content. However, it’s important not to overuse scrolling interactions, as too many can make your website feel cluttered and overwhelming. Yup, we’re referring back to trend #3 again.

Bold Typography

Using bold typography can help you create a strong visual identity and make a statement on your website. 

This trend involves using larger font sizes, unique typefaces and creative layouts to draw attention to your message. Bold typography is particularly effective for small businesses that want to make a big impact with their website design.

Responsive Design

Responsive design has been around for a while, but it’s still essential in 2023. With more people accessing the internet on mobile devices, it’s crucial to make sure your website looks great and functions properly on all screen sizes. 

Responsive design involves using flexible layouts, images and media queries to ensure your website adapts to different devices.

The Final Design Thought

Before the curtain drops, here’s a quick recap. 

Staying on top of the latest web design trends can help your small business create a strong online presence and stand out from the competition. 

By incorporating these top web design trends for small businesses in 2023, you can create a modern, engaging and functional website that attracts and retains customers.

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