As a small business owner, you know how important it is to have an online presence. And, one of the most effective ways to achieve this is through search engine optimisation (SEO). But, with so many SEO tools available, it can be overwhelming to know where to start. In this article, we’ll break down the top SEO tools every small business owner needs to know about to help you launch a long-term successful digital marketing strategy. Or you could get our expert SEO team in Adelaide to do it for you.
Keyword Research Tools
Keyword research is the foundation of any successful SEO strategy. Without knowing what your target audience is searching for, it’s impossible to optimise your website effectively. Two of the best keyword research tools for small businesses are Google Keyword Planner and Ahrefs Keywords Explorer.
- Google Keyword Planner is a free tool that allows you to research keywords and see how often they’re searched for on Google. This tool also provides suggestions for related keywords and shows you the competition for each keyword.
- Ahrefs Keywords Explorer is a paid tool that provides comprehensive keyword research data, including search volume, keyword difficulty, and keyword ideas. This tool is perfect for small businesses that want to take their SEO strategy to the next level.
On-Page Optimisation Tools
On-page optimisation refers to the process of optimising your website’s pages to improve its search engine rankings. This includes optimising your title tags, meta descriptions, and content. Two of the best on-page optimisation tools for small businesses are Yoast SEO and Moz On-Page Grader.
- Yoast SEO is a free WordPress plugin that helps you optimise your content for search engines. This plugin provides real-time feedback on your content’s SEO optimisation and suggests improvements to help you rank higher in search engine results pages (SERPs).
- Moz On-Page Grader is a free tool that analyses your website’s pages and provides actionable insights to improve their SEO optimisation. This tool also provides a score for each page based on its optimisation level, making it easy to track your progress over time.
Link Building Tools
Link building is an essential part of any successful SEO strategy. By building high-quality backlinks to your website, you can improve your website’s authority and increase its visibility in search engine results pages. Two of the best link-building tools for small businesses are Ahrefs and SEMrush.
- Ahrefs is a paid tool that provides comprehensive backlink analysis data, including the number of backlinks, referring domains, and anchor text. This tool also provides insights into your competitors’ backlink strategies, making it easy to find new link-building opportunities.
- SEMrush is a paid tool that provides a suite of SEO tools, including a backlink analysis tool. This tool allows you to analyse your website’s backlinks and provides insights into your competitors’ backlink strategies.
Local SEO Tools
If you’re a small business that relies on local customers, local SEO is essential for your success. Local SEO refers to the process of optimising your website and online presence for local search queries. Two of the best local SEO tools for small businesses are Moz Local and Google My Business.
- Moz Local is a paid tool that helps you manage your local business listings across the web. This tool ensures that your business information is consistent across all platforms, which is essential for local SEO success.
- Google My Business is a free tool that allows you to manage your business’s online presence across Google, including search and maps. By optimising your Google My Business listing, you can improve your visibility in local search results and attract more local customers.
Free Tools For SMEs
Launching a successful SEO strategy can seem overwhelming, but with the right tools, it’s more manageable than you might think.
Free tools can be very helpful for small businesses and even large enterprises, but they do have their limitations. While these tools can be great for conducting initial research and analysis, they may not be sufficient for ongoing monitoring and optimisation. As a company grows and expands its digital presence, it may need to upgrade to paid tools to gain access to more advanced features and functionality.
The decision to switch from free to paid tools can depend on several factors:
- The size of the company
- The number of campaigns being run
- The desired reach
- Local or international.
For instance, a small local business may not need the same level of features and functionality as a large multinational corporation. Similarly, a company that only has a few campaigns running may not need to invest in expensive tools with all the bells and whistles.
While professional agencies with paid-for tools can certainly achieve excellent results, there are still plenty of things that small business owners can do themselves. For instance:
- They can conduct keyword research
- Optimise their website content
- Perform basic on-page optimisation.
However, there may come a point when it makes sense to outsource certain tasks to an agency, especially if they lack the time, resources, or expertise to handle everything in-house.
Partnering with an agency can offer several benefits, even if the business owner is also using free tools. An experienced agency can provide valuable insights, analysis, and recommendations that can help the business owner make more informed decisions. They can also offer ongoing monitoring and optimisation services, ensuring that the SEO strategy stays up-to-date and effective.
The Strategic Choice
Overall, free tools can be a great starting point for small businesses looking to launch an SEO strategy, but they may need to upgrade to paid tools as their needs and goals evolve.
And while agencies with paid-for tools can certainly deliver excellent results, small business owners can still take an active role in their SEO efforts and collaborate with agencies for maximum success.
Determining the right time to upgrade to paid tools or seek professional help can be a difficult decision for small businesses.
As a general guideline, if a company’s marketing budget exceeds $10,000 per year or they have multiple campaigns with a diverse set of goals, they may benefit from the advanced features and capabilities offered by paid tools or professional services.
Additionally, if a business owner finds that managing their digital marketing campaigns is taking too much time away from running their business, seeking the assistance of professionals can alleviate this burden and allow them to focus on other important aspects of their operations.
We’ll share advice, the workload or build you a winning strategy. Your choice!