The Power of Visuals: How to Use Design to Boost Your Ecommerce Sales


Visuals play a crucial role in the success of ecommerce stores. In a digital world where consumers are bombarded with information and options, visuals have the power to capture attention, convey information, and evoke emotions.

From product photography to website design, visuals are a powerful tool that can make or break an ecommerce store.

In this article, we will explore the importance of visuals in ecommerce and provide tips on how to leverage them to boost sales and create a memorable brand experience.

As we explore how website design is crucial in retaining customers through aesthetic appeal, discover more about our website design services.

Why Visuals Matter in Ecommerce

Statistics have shown that visuals have a significant impact on consumer behavior in ecommerce. According to a study by MDG Advertising, 67% of online shoppers rated high-quality images as “very important” when making a purchase decision.

In addition, 63% of consumers said that good product images are more important than product descriptions. These statistics highlight the importance of visuals in capturing the attention of potential customers and influencing their purchasing decisions.

There are numerous examples of successful ecommerce stores that prioritize visuals and have reaped the benefits.

One such example is Warby Parker, an online eyewear retailer. The company’s website features high-quality product images that allow customers to see the glasses from different angles and even try them on virtually. This visual experience has helped Warby Parker stand out in a crowded market and has contributed to its success.

The Psychology of Design: How it Affects Your Customers

Design elements such as color, layout, and typography can have a profound impact on consumer behavior. Understanding the psychology of design can help ecommerce store owners create visually appealing websites that engage and convert customers.

For example, color has been shown to evoke specific emotions and influence purchasing decisions. Warm colors like red and orange can create a sense of urgency and excitement, while cool colors like blue and green can evoke feelings of calmness and trust. By choosing the right color scheme for their online store, ecommerce businesses can create a visual experience that aligns with their brand and appeals to their target audience.

Layout and typography also play a crucial role in design psychology. A cluttered and confusing layout can overwhelm customers and drive them away, while a clean and intuitive layout can enhance the user experience and encourage customers to explore and make a purchase. Similarly, the choice of typography can convey the personality and values of a brand. For example, a playful and whimsical font may be more appropriate for a children’s clothing store, while a sleek and modern font may be better suited for a high-end fashion brand.

How to Choose the Right Color Scheme for Your Online Store

Color theory is a field of study that explores the psychological and emotional effects of colors. By understanding the principles of color theory, ecommerce store owners can choose a color scheme that resonates with their brand and appeals to their target audience.

One important consideration when choosing a color scheme is the industry or niche of the ecommerce store. Different colors are associated with different industries and can evoke specific emotions. For example, blue is often associated with trust and reliability, making it a popular choice for financial institutions. On the other hand, green is often associated with health and nature, making it a popular choice for organic and eco-friendly products.

Another consideration is the target audience of the ecommerce store. Different demographics may have different color preferences and associations. For example, younger audiences may be more drawn to vibrant and bold colors, while older audiences may prefer more muted and sophisticated colors.

It is also important to consider the overall brand image and personality when choosing a color scheme. The colors should align with the values and message of the brand. For example, a brand that promotes sustainability and eco-friendliness may choose earthy tones and natural colors.

The Importance of Product Photography in Ecommerce

High-quality product photography is essential for ecommerce stores. It is often the first impression that potential customers have of a product, and it can make or break a sale. According to a study by Shopify, 93% of consumers consider visual appearance to be the most important factor when making a purchase decision.

Good product photography can showcase the features and details of a product, create a sense of trust and credibility, and evoke emotions in potential customers. On the other hand, poor product photography can make a product look unappealing and unprofessional, leading to lost sales.

When taking product photos, it is important to invest in good lighting and equipment. Natural light is often the best option for product photography, as it creates a soft and flattering effect. However, if natural light is not available, artificial lighting can also produce good results. It is also important to use a high-resolution camera and to take photos from different angles to provide a comprehensive view of the product.

Editing is another important step in product photography. Basic editing techniques such as adjusting brightness and contrast, cropping, and removing distractions can enhance the overall appearance of the product. However, it is important to strike a balance and avoid over-editing, as this can make the product look unrealistic and misleading.

Using Infographics to Communicate Complex Information

Infographics are a powerful tool for simplifying complex information and increasing engagement. In an ecommerce context, infographics can be used to explain product features, compare different options, and showcase the benefits of a product.

Infographics are visually appealing and easy to digest, making them an effective way to communicate information to potential customers. They can help customers understand the value and benefits of a product, which can increase their likelihood of making a purchase.

When creating infographics for your ecommerce store, it is important to keep them simple and focused. Avoid cluttering the infographic with too much information, as this can overwhelm the viewer. Instead, focus on the key points and use visuals such as icons and illustrations to convey the information.

It is also important to use a consistent color scheme and typography that aligns with your brand. This will help create a cohesive visual experience and reinforce your brand identity.

The Role of Videos in Boosting Your Sales

Videos are another powerful tool for increasing engagement and sales in ecommerce. According to a study by Wyzowl, 84% of consumers have been convinced to make a purchase after watching a brand’s video.

Videos can showcase products in action, provide demonstrations and tutorials, and tell a story that resonates with potential customers. They can create a more immersive and interactive experience than static images, which can increase engagement and drive sales.

When creating product videos for your ecommerce store, it is important to keep them short and concise. Attention spans are short, especially in the digital age, so it is important to capture the viewer’s attention quickly and deliver the key message in a clear and compelling way.

It is also important to optimize videos for different platforms and devices. For example, videos on social media should be optimised for autoplay and should have captions for viewers who watch without sound. Similarly, videos on mobile devices should be optimized for smaller screens and slower internet connections.

Creating a Consistent Branding Strategy with Visuals

Visuals play a crucial role in creating a consistent brand image. They help convey the personality, values, and message of a brand, and they create a visual identity that customers can recognize and connect with.

Consistency is key when it comes to branding. All visuals, from the logo to the website design to the product photography, should be consistent and aligned with the brand’s values and message. This consistency helps create a cohesive and memorable brand experience, which can increase brand recognition and loyalty.

When developing a branding strategy for your ecommerce store, it is important to define your brand’s personality and values. This will guide your visual choices and ensure that they align with your brand. For example, if your brand is fun and playful, your visuals should reflect this through the use of vibrant colors, playful typography, and whimsical illustrations.

It is also important to use visuals consistently across all channels. This includes your website, social media profiles, email marketing, and any other touchpoints with customers. Consistency in visuals helps reinforce your brand identity and creates a cohesive brand experience for customers.

The Benefits of User-Generated Content for Your Ecommerce Store

User-generated content (UGC) refers to any content created by customers or users of a brand. This can include reviews, testimonials, photos, videos, and social media posts. UGC is a powerful tool for ecommerce stores as it can increase engagement, build trust, and drive sales.

UGC provides social proof, which is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior. When potential customers see positive reviews, testimonials, and photos from real customers, they are more likely to trust the brand and make a purchase.

Encouraging customers to share their experiences with your products can be done through various strategies. For example, you can offer incentives such as discounts or freebies for customers who leave reviews or share photos on social media. You can also create a branded hashtag and encourage customers to use it when posting about your products.

When using UGC in your ecommerce store, it is important to obtain permission from the customers and give them credit for their content. This not only shows respect for their work but also helps build a positive relationship with your customers.

Using Social Media to Showcase Your Products with Visuals

Social media platforms such as Instagram, Facebook, and Pinterest are ideal for showcasing your products with visuals. These platforms are highly visual and allow you to reach a large audience of potential customers.

When using social media to showcase your products, it is important to create visually appealing and engaging posts. This can be done through high-quality product photography, creative graphics, and compelling captions.

It is also important to understand the algorithms and best practices of each social media platform. For example, Instagram is a highly visual platform that favors high-quality images and videos. On the other hand, Facebook allows for more text-based posts and encourages engagement through likes, comments, and shares.

To drive traffic to your ecommerce store, it is important to include a call to action in your social media posts. Utilise various social media platforms to enhance your visual marketing strategies. This can be a link to the product page, a discount code, or an invitation to sign up for your newsletter. By providing a clear and compelling call to action, you can increase the likelihood of potential customers visiting your store and making a purchase.

Optimizing Your Website Design for Mobile Users

Mobile optimization is crucial for ecommerce stores, as more and more consumers are using their smartphones and tablets to browse and shop online. According to a study by Statista, mobile devices accounted for 54.8% of global website traffic in the first quarter of 2021.

When optimizing your website design for mobile users, it is important to prioritize speed and responsiveness. Mobile users have little patience for slow-loading websites and difficult navigation. By optimizing your website for speed and ensuring that it is responsive across different devices and screen sizes, you can provide a seamless and enjoyable user experience for mobile users.

It is also important to simplify the design and navigation of your website for mobile users. Mobile screens are smaller, so it is important to prioritize the most important information and make it easily accessible. This can be done through clear and intuitive menus, prominent search bars, and easy-to-click buttons.

Another important consideration is the placement and size of visuals on your mobile website. Images and videos should be optimized for mobile screens and should not slow down the loading time of the website. It is also important to ensure that the visuals are clear and easily viewable on smaller screens.


In conclusion, visuals play a crucial role in the success of ecommerce stores. From product photography to website design to social media posts, visuals have the power to capture attention, convey information, and evoke emotions. By prioritizing visuals and leveraging design psychology, ecommerce store owners can create a memorable brand experience, increase engagement, and drive sales. So, whether you are just starting out or looking to improve your existing ecommerce store, make sure to prioritize visuals and create a visual experience that resonates with your target audience.
If you’re looking to boost your ecommerce website’s performance, you may want to check out this article on the top website design trends for small businesses in 2023. It provides valuable insights and tips on how to create a visually appealing and user-friendly website that can attract and engage customers. From responsive design to interactive elements, this article covers the latest trends that can help your ecommerce business stand out from the competition. Don’t miss out on this informative read! Read more

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