As a small business owner in Adelaide, you know how competitive the market can be. With so many businesses vying for the same customers, it can be difficult to stand out and attract new business. But what if we told you that there’s a way to get your business to the top of Google’s search results, drive more traffic to your website, and ultimately grow your business?
That’s where search engine optimisation (SEO) comes in. But first, let’s take a step back and define what SEO is.
Unpacking The S E and O In SEO
Simply put, SEO is the process of optimising your website and its content to rank higher in search engine results. This can include everything from researching and choosing the right keywords to use on your website, to making sure your website is mobile-friendly and easy to navigate. The goal of SEO is to make it as easy as possible for the AI of search engines, like Google, to understand what your website is about, and in turn, show it to people who are searching for products or services like yours.
Now, you might be thinking, “that sounds great, but does SEO really work for small businesses in Adelaide?” The short answer is yes, it absolutely does. In fact, a recent study found that small businesses that invest in SEO see an average of 126% increase in website traffic within the first 6 months. And the benefits don’t stop there. Another study found that businesses that appear on the first page of Google’s search results receive 92% of all traffic. That’s a huge advantage for small businesses looking to grow their customer base.
How Often Must You “Do” SEO?
Here’s the thing, SEO is not a one-time fix. It’s an ongoing process that requires constant attention and effort. Just like you can’t get away with servicing your car once, you can’t “SEO” your website once.
As a small business owner, you may not have the time or expertise to devote to SEO on a regular basis. In fact, it’s highly doubtful you will be able to achieve effective SEO unless you are fully dedicated to it – which means you won’t have time to do business.
That’s where experienced, highly skilled SEO professionals come in. They have the knowledge and tools to conduct in-depth keyword research, analyse your competitors and identify areas for improvement on your website. They also stay up-to-date on the latest SEO best practices and algorithm updates, (which are frequent and complex) so you don’t have to.
Are There Any Quick Fixes?
When it comes to SEO, it’s important to remember that you get what you pay for. Many small businesses make the mistake of trying to save money by doing SEO on their own or hiring a cheap, “quick-fix” SEO company. But the truth is, these tactics can actually harm your website’s search engine rankings in the long run. Google’s algorithm is constantly evolving, and it can detect when a website is using shady tactics to manipulate search results. This can lead to your website being penalised or even removed from search results altogether. It is difficult, and sometimes impossible, to get this decision reversed by Google.
On the other hand, hiring a reputable and experienced SEO agency can not only help you achieve higher search engine rankings but also provide you with valuable insights and data about your website’s performance. This information can have a direct positive impact on your product or business direction strategy – so SEO is not only about chasing search engines, it’s a powerful multi-faceted tool.
A professional agency can also help you to increase your website’s conversion rates and develop a content marketing strategy to keep your website relevant and engaging for your visitors.
As your website is your top salesperson, it needs all the attention, support and updating that a top salesperson deserves.
Can A Business Owner Help With SEO?
As a business owner, it is possible to do some parts of SEO yourself while leaving other parts to a professional SEO agency. However, it is important to understand that SEO is a complex and ever-evolving field, and it can be difficult for a non-expert to stay up to date on the latest best practices and techniques.
One area where a business owner can take on some of the responsibilities of SEO is in supporting the professional team that is creating and optimising content for the business website. The professional writers will have a calendar for writing blog posts, web content and product descriptions, as well as creating and optimising images and videos. A business owner can assist by sharing:
- Historical seasonal trends
- Bestseller information
- Customer feedback on products
- Market research sourced from trade fair attendance
- Market or product forecasts sourced from analysts or other sources
- The business’ overall and product strategies 12 months in advance
This will help the content strategy manager and the team create high-quality, informative and keyword-rich content in advance that not only helps the business website rank higher in search engine results pages (SERPs) but will support the long-term strategy.
“Helping” With Content & Copy
Small business owners often have a lot on their plate, and while some business owners think they can add value by writing content or copy for their blogs and websites, it is not as simple as they might think. Creating engaging, SEO-rich web content and blogs can be a daunting task. It requires a significant investment of time and resources devoted to creating high-quality content, as well as the expertise and experience to know how to make it effective.
In order to write effective web content and blogs, a professional needs a combination of training, skills, and experience. They should have a good understanding of SEO and know how to use keywords and phrases to make the content more visible to search engines. Additionally, they should have excellent writing skills and be able to craft engaging and compelling content that will keep readers interested. They should also have experience with online marketing and understand how to create content that will attract and convert visitors into customers.
The professional will be armed with a good understanding of the target audience and what kind of content will appeal to them. This may require research and analysis of customer demographics and behaviour, which can be time-consuming for a small business owner who is already stretched thin.
A business owner could help with building backlinks. Backlinks are links from other websites that point to your website, and they are an important factor in determining your website’s search engine ranking. A business owner can reach out to other websites and ask them to link to their website, or they can participate in online communities and forums and include links to their website in their posts.
Professional SEO For Small Businesses
There are some areas of SEO that are essential to be left to professionals. Technical SEO, for example, involves optimising a website’s code and structure to make it more search engine-friendly. This can include tasks such as creating a sitemap, making sure the website is mobile-friendly and setting up 301 redirects. These tasks are often best left to an experienced SEO professional who can ensure that they are done correctly.
Another important area that should be left to an agency is link building. Building links can be a complex process, which requires a lot of time and effort. Agencies have dedicated teams with the right skills, experience, and tools to build high-quality links that will help your website to rank well in search results.
UX and UI are dealbreakers when it comes to driving conversions and it is almost certain that the majority of business owners are completely unskilled in these areas. It is advisable to work with a professional SEO agency that can handle the more technical aspects of SEO and ensure that your website is fully optimised for search engines.
Savvy SEO For Top Small Business Visibility
SEO is an essential tool for small businesses in Adelaide looking to grow and succeed in a competitive online market. By investing in SEO, you can increase your website’s visibility, drive more traffic to your site, and ultimately grow your customer base. While it may be tempting to try and save money by doing SEO on your own, hiring a reputable and experienced SEO agency is the best way to ensure that your website is optimised for success.
Increase your website traffic, conversion rates and revenue with an ongoing SEO process and use the right professionals to help you with the right strategy. Then watch that bottom line grow!